diff --git a/cheddahbot/scheduler.py b/cheddahbot/scheduler.py
index ffa60e1..b472662 100644
--- a/cheddahbot/scheduler.py
+++ b/cheddahbot/scheduler.py
@@ -435,7 +435,7 @@ class Scheduler:
             field_mapping = mapping.get("field_mapping", {})
             missing_clickup = [field_mapping.get(f, f) for f in missing]
             msg = f"Skipped: missing required field(s): {', '.join(missing_clickup)}"
-            log.info("Skipping ClickUp task %s (%s) — %s", task_id, task.name, msg)
+            log.debug("Skipping ClickUp task %s (%s) — %s", task_id, task.name, msg)
             self._notify(
                 f"Skipped ClickUp task: **{task.name}**\n{msg}",
                 category="clickup",
@@ -453,6 +453,13 @@ class Scheduler:
             args["clickup_task_id"] = task_id
             args["clickup_task_status"] = task.status
 
+            # Map Work Category to content_type so create_content routes correctly
+            if tool_name == "create_content":
+                if task.task_type == "On Page Optimization":
+                    args["content_type"] = "on page optimization"
+                elif task.task_type == "Content Creation":
+                    args["content_type"] = "new content"
+
             # Execute the skill via the tool registry
             if hasattr(self.agent, "_tools") and self.agent._tools:
                 result = self.agent._tools.execute(tool_name, args)
diff --git a/cheddahbot/tools/content_creation.py b/cheddahbot/tools/content_creation.py
index 96ddc66..fdf6255 100644
--- a/cheddahbot/tools/content_creation.py
+++ b/cheddahbot/tools/content_creation.py
@@ -741,10 +741,10 @@ def _sync_clickup_optimization_complete(
 
 @tool(
     "create_content",
-    "Two-phase SEO content creation: Phase 1 researches + outlines, Phase 2 writes "
-    "full content from the approved outline. Auto-detects phase from ClickUp task "
-    "status ('outline approved' → Phase 2). "
-    "Auto-detects content type from URL presence if not specified.",
+    "SEO content creation. Set content_type='new content' for new pages "
+    "(Phase 1 outline → Phase 2 full write), or content_type='on page optimization' "
+    "to optimize an existing page with Cora data. Auto-detects phase from ClickUp "
+    "task status ('outline approved' → Phase 2). Ask the user which type if unclear.",
     category="content",
 )
 def create_content(
@@ -758,8 +758,9 @@ def create_content(
 
     Args:
         keyword: Primary target keyword (e.g. "plumbing services").
-        url: Target page URL. If provided → on-page optimization; if empty → new content.
-        content_type: Type of content. Auto-detected from URL if empty.
+        url: Target page URL (optional for new content, required for optimization).
+        content_type: 'new content' or 'on page optimization'. Controls routing.
+            If empty, inferred from URL presence as fallback.
         cli_flags: Optional flags (e.g. "service" for service page hint).
     """
     if not keyword:
@@ -805,9 +806,10 @@ def create_content(
 
     capabilities_default = config.content.company_capabilities_default if config else ""
 
-    # Optimization path: URL present → run Phase 3 test block pipeline
-    # (skips the outline gate entirely)
-    if url:
+    # Optimization path: content_type determines route (URL fallback for chat callers)
+    if content_type.lower() == "on page optimization":
+        if not url:
+            return "Error: On Page Optimization requires a URL (IMSURL field)."
         return _run_optimization(
             agent=agent,
             config=config,
diff --git a/tests/test_content_creation.py b/tests/test_content_creation.py
index a073aea..e396d05 100644
--- a/tests/test_content_creation.py
+++ b/tests/test_content_creation.py
@@ -884,8 +884,8 @@ class TestSyncClickupOptimizationComplete:
 
 class TestCreateContentRouting:
     @patch("cheddahbot.tools.content_creation._run_optimization")
-    def test_url_present_routes_to_optimization(self, mock_opt, tmp_db, tmp_path):
-        """When URL is present, create_content should call _run_optimization."""
+    def test_explicit_optimization_routes_correctly(self, mock_opt, tmp_db, tmp_path):
+        """When content_type='on page optimization', routes to _run_optimization."""
         mock_opt.return_value = "## Optimization Complete"
         cfg = Config()
         cfg.content = ContentConfig(outline_dir=str(tmp_path / "outlines"))
@@ -898,14 +898,15 @@ class TestCreateContentRouting:
         result = create_content(
             keyword="plumbing services",
             url="https://example.com/plumbing",
+            content_type="on page optimization",
             ctx=ctx,
         )
         mock_opt.assert_called_once()
         assert result == "## Optimization Complete"
 
     @patch("cheddahbot.tools.content_creation._run_optimization")
-    def test_no_url_does_not_route_to_optimization(self, mock_opt, tmp_db, tmp_path):
-        """When URL is empty, create_content should NOT call _run_optimization."""
+    def test_explicit_new_content_with_url_routes_to_phase1(self, mock_opt, tmp_db, tmp_path):
+        """Content Creation with URL should go to Phase 1, NOT optimization."""
         cfg = Config()
         cfg.content = ContentConfig(outline_dir=str(tmp_path / "outlines"))
         agent = MagicMock()
@@ -918,15 +919,58 @@ class TestCreateContentRouting:
         }
         result = create_content(
             keyword="new keyword",
-            url="",
+            url="https://example.com/future-page",
+            content_type="new content",
             ctx=ctx,
         )
         mock_opt.assert_not_called()
         assert "Phase 1 Complete" in result
 
+    @patch("cheddahbot.tools.content_creation._run_optimization")
+    def test_optimization_without_url_returns_error(self, mock_opt, tmp_db, tmp_path):
+        """On Page Optimization without URL should return an error."""
+        cfg = Config()
+        cfg.content = ContentConfig(outline_dir=str(tmp_path / "outlines"))
+        ctx = {
+            "agent": MagicMock(),
+            "config": cfg,
+            "db": tmp_db,
+            "clickup_task_id": "",
+        }
+        result = create_content(
+            keyword="plumbing services",
+            url="",
+            content_type="on page optimization",
+            ctx=ctx,
+        )
+        mock_opt.assert_not_called()
+        assert "Error" in result
+        assert "URL" in result
+
+    @patch("cheddahbot.tools.content_creation._run_optimization")
+    def test_fallback_url_routes_to_optimization(self, mock_opt, tmp_db, tmp_path):
+        """When content_type is empty and URL present, falls back to optimization."""
+        mock_opt.return_value = "## Optimization Complete"
+        cfg = Config()
+        cfg.content = ContentConfig(outline_dir=str(tmp_path / "outlines"))
+        ctx = {
+            "agent": MagicMock(),
+            "config": cfg,
+            "db": tmp_db,
+            "clickup_task_id": "routing_test",
+        }
+        result = create_content(
+            keyword="plumbing services",
+            url="https://example.com/plumbing",
+            content_type="",
+            ctx=ctx,
+        )
+        mock_opt.assert_called_once()
+        assert result == "## Optimization Complete"
+
     @patch("cheddahbot.tools.content_creation._run_optimization")
     def test_new_content_still_calls_phase1(self, mock_opt, tmp_db, tmp_path):
-        """Regression: new content (no URL) still goes through _run_phase1."""
+        """Regression: new content (no URL, no content_type) still goes through _run_phase1."""
         cfg = Config()
         cfg.content = ContentConfig(outline_dir=str(tmp_path / "outlines"))
         agent = MagicMock()